Why Should I Setup a Personal Branding Site

One of the most important things to setup before you start your journey into an Online Business Reef is to setup a personal branding site.

This site is your personal blog, a statement and authority of your Online Business Reef to let your readers know you are a real person which lends credibility to your site.

Top Three Reasons:

1. A personal branding site allows you to become an authoritative voice in the world. It helps establish you as an expert and lends your voice across all of your websites, others websites, and comment sections.

You do this by setting up a Gravatar account which is a globally recognized avatar. This personal image follows you from site to site and gives you personal attribution on posts and comments. Used on billions of sites per day this is the perfect solution for how we setup things on WordPress.

2. A personal blog is a place where you can practice your writing, gain your voice, and develop your own style. Its a place where you are free to express yourself (within reason) in any manner you choose. It helps you to develop your writing skills in a place that isn’t “mission critical” and where you can work on different writing styles without much criticism.

And most importantly you are able to find what your personal online style is. To truly be noteworthy and remarkable and gain a following who is willing to share your content you have to have your own style, unique to you.

3. One of the traits of a successful person is to network all the time. So be SOCIAL and learn how to use your personal branding site to get known wider, network more, and grow your social sphere.

We recommend using Facebook, Twitter, and the combination of Google+ and YouTube, anything else is fine but your concentration should be here. Pinterest is also a great tool that we find helpful to branding if you have any passions, hobbies, or products that are photo intensive.

So How Do You Set It Up

This part is easy and we will be going in depth on this below. It starts with a few simple steps and you are ready to go. You may have a lot of the components already setup so all you will need to do is integrate them into your new site.

First: Get the URL for your Site, for me I used GChanMako and you can see my personal branding site here.

Second: Setup your WordPress site. If this is the first site you have setup and need a web hosting account please see our web hosting setup article. Check and see if your domain is available.

Third: Pick and setup your theme and setup your personal branding site.